Trenitalia

Just for fun

A journey 7 years long.

That’s what this project is about. Trenitalia has its own app, but it is not designed around the user. Therefore, I decided to redesign the app to see how could it be a better way of interacting with a train company’s app.

Tools:

Adobe Illustrator
Adobe XD
Paper
Pilot V7

The process

• Highlighting problems

  First things first: analyse the past: what has been done?
  The current app is not user friendly enough. You can’t easily inspect a train, for example. Or you don’t have offline access to the purchased tickets. Moreover, it doesn’t use all the features of the OS has already built in (such as Wallet of iOS).

• What users want

  I asked myself and to some other friends what they were expecting by a travelling company app. They interesting part was what a friend of mine told me: “I need it to be easy when I’m in a hurry“.

• Sketching

  From the analysis I moved to the sketching.
  The key features where the following:
  • Immediate interaction, with no “menu screen”.
  • Bottom navigation
  • Real time user data analysis